PESO Media model —
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What's the difference between earned media, shared media, and owned media?
Do You Have a Distribution & Promotion Strategy for Your Content? - DivvyHQ
The difference between paid owned and earned media
Embrace the PESO Model | Paid, Earned, Shared and Owned Media
Paid Media vs. Earned Media vs. Shared Media vs. Owned Media
Content: owned, earned, paid, shared and converged media
