Broadcast PR: BBC Radio 1 strategy to target specific audience is working….slowly
Annex 2: BBC Performance Report
Case study bbc radio 1
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Radio lessons 14 02 19
RAJAR Q1 2018: Heart grows bigger than Radio 1 – RadioToday
Young at heart: Average age of BBC Radio 1 listener is STILL 32 despite desperate attempts to shake-up the station and bring in younger listeners | Daily Mail Online