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![PDF] Media Selection for Marketing Communication - an exploratory study among marketing managers - | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f4ec371a4bf7e7ab6de594aec22061fcd09396dc/17-Figure2.3-1.png "PDF] Media Selection for Marketing Communication - an exploratory study among marketing managers - | Semantic Scholar")
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![PDF] Media Selection for Marketing Communication - an exploratory study among marketing managers - | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f4ec371a4bf7e7ab6de594aec22061fcd09396dc/14-Figure2.1-1.png "PDF] Media Selection for Marketing Communication - an exploratory study among marketing managers - | Semantic Scholar")
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Discuss the factors affecting selection of advertising media?
